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    <lastmod>2024-07-22</lastmod>
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      <image:title>About Me - Currently designing experiences at Amaha, a tech-enabled mental health platform that helps you feel better, get better and stay better.</image:title>
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    <loc>https://ishitabegani.com/ui-ux</loc>
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    <lastmod>2023-09-25</lastmod>
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    <loc>https://ishitabegani.com/ui-ux/play-to-create</loc>
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    <lastmod>2020-05-17</lastmod>
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      <image:title>UI/UX - Play to Create - A New Approach to Sketching Wireframes</image:title>
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    <loc>https://ishitabegani.com/ui-ux/water-you-doing</loc>
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    <lastmod>2020-07-16</lastmod>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water - First Impressions</image:title>
      <image:caption>• Everyone is in a rush to reach their destination • Not much regards for strangers, very isolated behaviour • People are indifferent the existing exhibits of Art in Transit • Almost everyone is into their phones • Rush hours are very cramped up and don’t allow any space for interactions • The crowd consists of people mostly from the working class and those who have come to visit Cubbon Park • Unkempt surroundings right outside the metro station • Lots of space that could be used at prospective interaction points • Entering and exiting the station; government spaces around • More comfortable as compared to other forms of public transportation • Weekend vs. weekday crowd is different • Cases of harassment and theft • People who use the metro vs. the staff at the station • Maximum engagement possibilities are at the platform level, while more time-consuming processes are suitable for the corridors.</image:caption>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water - Exploratory Games</image:title>
      <image:caption>For understanding the thought process of the crowd at Cubbon Park metro station, I conducted 2 exploratory games. This was a follow up to a survey which showed that people do understand what choices are beneficial for the environment and an experiment which showed that people when faced with a sustainable option, they do not act upon it. These games were an indirect way to understand what stopped them. 20 people participated and all of them played both the games. In the landscape game, most of the people placed sustainability in the 2nd and 3rd circle signifying that they consider it to be quite an important aspect of their life.. Most of the people placed food, shelter, family and relationships in the innermost circle. In the card sorting process, most people chose photos of lakes, water shortage and polluted streams as something they do not identify Bangalore with. Traffic, culture, food and tech parks were the most chosen for what they identified Bangalore with.</image:caption>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water - Social Experiment</image:title>
      <image:caption>As an experiment, I had placed empty chocolate wrappers around the metro station as shown above – on the floor right around the metro station as shown above – on the floor right below the stairs, on the chairs, near the entrance. My aim was to understand if people see a wrapper in an otherwise very clean space, will they want to pick it up and throw it in the trash bin or not. In the duration of 4 hours, not a single person picked up the wrapper. People sat on it, stepped on it and even acknowledged it, but not a single person picked it up. Are people so used to seeing the planet treated this way that they feel it is ‘normal’?</image:caption>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water</image:title>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water</image:title>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water</image:title>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water</image:title>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water - Community of Practice</image:title>
      <image:caption>Once the thought of saving water has been brought about through the interaction at the metro station, the Facebook group would be a space for people to share strategies, ideas and map their journey to save water. It would also allow others to share their concerns and allow conversations about the same. Other social media platforms like Tik Tok, Instagram or WhatsApp could also be used but at a secondary level. For the Facebook group: • The incentive to join could be related to the idea of last-mile connectivity which offers people coupon codes for Uber, Yulu or Bounce. It could also be connected to the food vendors situated outside the metro station. • People could also join through existing communities like Biome and Art in Transit. People could also be invited through the placement of QR codes in places where there are water-related artefacts situated like wash-rooms at the metro station or the wells at Cubbon park. • Biome could provide mentorship and help people who want to start working on building wells, rainwater harvesting systems or face issues regarding water conservation in their area. • Events, meet-ups and walks could be organized in the group to create engagement between people of the community. • Using badges (provided by Facebook) to reward engagement in the group.</image:caption>
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      <image:title>UI/UX - Water you doing? - Encouraging Conversations around Saving Water - Themes on the Board</image:title>
      <image:caption>The theme of the board could change at certain time intervals so that people can get more insights into the water scenario, and contribute more to it as well. It could keep the conversations interesting for people who travel every day, and sustain the project for a longer period. It could be the starting point for building a community of practice. Possible themes could be: • A house based model visual where people can connect their ideas to the part of the house it’s relevant to and in turn, learn more about how the whole system works from that point • Voting System for the best and the most effective ideas • Map your progress on that board when you travel every day • Explore and build on given ideas through mapping techniques • Writing messages related to water to the future citizens of India and engaging with those perspectives • Could be a space to discuss water-saving strategies at work, in public spaces or at the government level • Comments and thoughts about contemporary water issues</image:caption>
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  <url>
    <loc>https://ishitabegani.com/ui-ux/sahayaka</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-21</lastmod>
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      <image:title>UI/UX - Sahayaka - Empowering Domestic Helpers</image:title>
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      <image:title>UI/UX - Sahayaka - Empowering Domestic Helpers - Poster for the Event</image:title>
      <image:caption>A space for everyone to get everyone in the same space, talk to each other and participate in activities.</image:caption>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game - Moodboard</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game - India’s First Privacy Awareness Card Game</image:title>
      <image:caption>The card game has been licensed to be produced by the Internet Freedom Foundation for the next five years. All the proceeds will be used for fueling the work done at IFF for defending online freedom, privacy and innovation in India.</image:caption>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game - Media Attention</image:title>
      <image:caption>PowerPlay has been featured on renowned media channels like The Hindu, NDTV Gadgets and various others.</image:caption>
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      <image:title>UI/UX - PowerPlay - India's First Privacy Awareness Card Game</image:title>
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    <loc>https://ishitabegani.com/ui-ux/oota-aayeta</loc>
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    <lastmod>2020-05-24</lastmod>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier</image:title>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier</image:title>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier</image:title>
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      <image:caption>For Anna (Canteen Manager)</image:caption>
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      <image:caption>For the students</image:caption>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier</image:title>
      <image:caption>Snippet from the final code</image:caption>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier - India HCI 2018 Late Break Work</image:title>
      <image:caption>We got selected to present our work at India HCI 2018 as ‘Late Break Work’ where we interacted with design professionals and got great feedback regarding our project.</image:caption>
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      <image:title>UI/UX - Oota Aayeta - Making Canteen Interactions Easier - Design4India Awards 2018</image:title>
      <image:caption>We were amongst the Top 3 finalists in the ‘Connected and Intelligence’ theme.</image:caption>
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    <loc>https://ishitabegani.com/and</loc>
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    <lastmod>2020-05-14</lastmod>
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      <image:title>And - Palate - Packaging Design for Edible Nail Paint - ‘Palate nail polishes are made with fruits, veggies and plants which make them non-toxic for our precious bodies. It’s an attractive addition to the current edible make-up trend. So you can now carry on your daily routine without thinking about harmful chemicals entering your body.’</image:title>
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      <image:title>And - Palate - Packaging Design for Edible Nail Paint - Logo Iterations</image:title>
      <image:caption>Iterations for a fun and playful logo based on the visual style taken from the moodboard.</image:caption>
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      <image:title>And - Palate - Packaging Design for Edible Nail Paint</image:title>
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      <image:title>And - Palate - Packaging Design for Edible Nail Paint</image:title>
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